Rules DRIVE PURPLE GIVEAWAY OFFICIAL CONTEST RULES

1. NO PURCHASE IS NECESSARY TO ENTER OR WIN. The DRIVE PURPLE GIVEAWAY (this “Contest”) begins at 12:00:01 AM Central Time on
March 01, 2010 and ends at 11:59:59 PM Central Time on August 31, 2010 (“Contest Period”).

2. ELIGIBILITY: The Contest is open to legal residents of the 50 United States and the District of Columbia (excluding Guam,
Puerto Rico, and all other U.S. and foreign territories and possessions) and to the legal residents of
Canada (excluding Quebec and all French speaking areas “the
Eligibility Area”) who are 18 years of age or older at the time of
entry and have the ability to enter into valid contracts in their
personal jurisdiction of residence. Only individuals may enter; no
entry form from any corporation or other entity shall be accepted.
The Contest is VOID outside of the Eligibility Area and where
otherwise taxed, prohibited or restricted. Employees and directors
of Royal Purple
Incorporated (“Royal Purple”), and their affiliates, subsidiaries,
advertising, promotion, fulfillment, marketing agencies, public
relation firms, consultants and contractors, their immediate
families (defined as spouse, child, sibling, parent or grandparent)
and those living in their same households are ineligible to
participate in the Contest. By participating, you agree to these
Official Rules and to the decisions of Royal Purple, which are final and
binding in all respects.

3. HOW TO ENTER: To enter, visit the website www.DrivePurple.com
and upload one (1)
original photograph or one (1) original video recording of your
vehicle. The submission must be your original work,
must not have been copied in whole or in part from any other work,
and must not have been entered in any other competition. No changes
to any entry materials or information are permitted once the entry
has been submitted. All entries become the property of Royal Purple and will
not be acknowledged or returned. Individuals may submit multiple
entries. Entries that do not conform to these guidelines or are
received by Royal Purple after the end of the Contest Period will be
discarded and deemed VOID. In the event of a dispute as to who
submitted an online entry, the individual who was, at the time of
entry (in Royal Purple’s sole discretion), the registered holder of the
email account used to enter the Contest will be deemed the eligible
entrant. Proof of uploading a photo or video will not be deemed to
constitute proof of delivery or receipt of entry. Royal Purple is not
responsible for technical failures in entry transmission.

4. ORIGINAL WORK: Each entrant represents and warrants that her/his
submission is an original work and that the entrant is the sole
author with the full power to submit the same and to grant the
licenses herein to Royal Purple. Entrants may not submit
information, pictures, images, music, sounds, video footage or
other materials that violate the property rights of others,
including unauthorized intellectual property, trade secrets or
other confidential proprietary information of a third party. Each
entrant hereby waives any opportunity or right to inspect or
approve his/her submission and/or the final product in which it may
be used or incorporated. Each entrant hereby releases Royal
Purple from all claims now or hereafter existing which may arise
from any use, non-use or editing of the entrant’s submission. By
submitting an entry, the entrant grants to Royal Purple a
perpetual, irrevocable, nonexclusive, royalty-free license to use,
reproduce, display, distribute, publish, modify and create
derivative works from the entrant’s submission in any media now
known or hereafter developed.

5. PRIZES: The total retail value of all of the prizes in this Contest combined are: $3,000 US. A total
of six (6) Monthly drawings will take place. Each Monthly drawing will
consist of several gift certificates with one gift certificate awarded to
each individual selected. The number of certificates each month depends upon
the value of that months prize with the total per month Prizes valued at $500 US.
Each gift certificate is redeemable in specific Royal Purple
products supplied by Royal Purple (total approximate retail value per
month: $500 US).The value
of the prizes set forth above represent Royal Purple’s good-faith
determination of the retail values thereof. The prizes may not be
combined with any other offer. Winners will be solely responsible
for all applicable taxes, fees, insurance and/or any other expenses
associated with acceptance and/or taking delivery of the prizes. By
accepting the prizes, the winners waive the right to assert, as a
cost of winning said prize, any and all costs of redemption of said
prizes or any and all liability that might arise from redeeming or
seeking said prize.

6. GIVEAWAY CRITERIA: Each months winner(s) will be selected at random from that months entries. Each photo or video constitutes 1 entry.
Enter as often as you like. All
decisions are final.

7. PRIZE AWARDING: THE PRIZES WILL BE AWARDED. The winner(s) will be selected from all eligible
entries received by Royal Purple. The prizes will be awarded only upon winner validation and
verification by Royal Purple. The winners’ names will be posted on the the
www.DrivePurple.com
website on or about seven (7) days following each monthly
selection. No substitution, transfer or assignment of the prizes is
permitted. No substitution of the prizes will be permitted, except
that Royal Purple reserves the right, in its sole discretion to substitute
the prizes with either the cash value of the prize that would have
been awarded, or a prize of equal or greater value. Royal Purple will use
commercially reasonable efforts to contact each winner by email
within three (3) days after the actual date of Royal Purple’s selection of
the winners. If the initially selected winner does not respond by
email within three days, cannot be contacted, is ineligible, or
fails to claim the prize, the prize will be forfeited and an
alternate winner will be randomly selected from among the
remaining eligible entries. Acceptance of a prize constitutes
permission for Royal Purple and their affiliates to use the
winner’s name, likeness and biographical information for
advertising and promotional purposes without compensation, unless
otherwise prohibited by law. Where permitted by law, each winner
will be required to sign and return an affidavit of eligibility and
liability/publicity release within ten (10) days of notification
(or return the signed forms within ten (10) days of receipt), or
such winner may be disqualified and the prize awarded to an
alternate winner randomly selected from among the remaining
eligible entries.

8. DISQUALIFICATION: The use of robotic, automatic, macro, programmed
or like methods is strictly prohibited. Persons found tampering
with or abusing any aspect of this Contest, as solely determined by
Royal Purple, will be disqualified. If disqualified for any of the above
abuses, Royal Purple reserves the right to terminate the person’s
eligibility to participate in this and future Contests and
sweepstakes offered by Royal Purple. Any attempt to damage any website of
Royal Purple, or tamper with or undermine the legitimate operation of the
Contest, is a violation of these Official Rules as well as criminal
and civil laws. Royal Purple reserves the right to seek remedies and damages
from any responsible individuals to the fullest extent permitted by
law. In the event any portion of this Contest is compromised by any
virus, bugs, non-authorized human intervention or other causes
beyond the control of Royal Purple which, in the sole opinion of Royal Purple,
corrupts or impairs the administration, security, fairness or
proper play of the Contest, Royal Purple reserves the right, at its sole
discretion, to suspend or terminate the Contest. In no event will
more prizes be awarded than the ones listed above.

9. LIMITATION OF LIABILITY: By entering, entrants (a) agree to these Official Rules,
and to the decisions of Royal Purple, which shall be binding and final in
all respects; and (b) acknowledge that Royal Purple has not made nor is in
any manner responsible or liable for any warranty, representation,
or guarantee, expressed or implied, in fact or in law, relating to
the prizes. By participating, each winner releases Royal
Purple, their respective officers, directors, employees,
affiliates, subsidiaries, marketing partners, advertising,
promotion, fulfillment, marketing agencies, public relation firms,
consultants or contractors from any and all liability, claims or
actions of any kind whatsoever for injuries, damages or losses to
persons (including death) and property which may be sustained in
connection with the receipt, ownership, possession, acceptance,
enjoyment, use or misuse of the prize(s), or arising out of
participation in this Contest, or while preparing for,
participating in, and/or traveling to and from taking delivery of
the prizes or any prize-related activities. Royal Purple
expressly disclaims any responsibility or liability for injury or
loss to any person or property relating to the delivery and/or
subsequent use of the monthly prize awarded.
IN NO EVENT WILL ROYAL PURPLE OR THEIR RESPECTIVE OFFICERS,
DIRECTORS, EMPLOYEES, AFFILIATES, SUBSIDIARIES, ADVERTISING,
PROMOTION, FULFILLMENT, MARKETING AGENCIES, PUBLIC RELATION FIRMS,
CONSULTANTS OR CONTRACTORS BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES
OR LOSSES OF ANY KIND, INCLUDING WITHOUT LIMITATION DIRECT,
INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, ARISING
OUT OF ANY ACCEPTANCE, POSSESSION, USE OR MISUSE OF THE PRIZES
AWARDED IN CONNECTION WITH THIS CONTEST, INCLUDING WITHOUT
LIMITATION, PERSONAL INJURY, DEATH AND/OR PROPERTY DAMAGE, AS WELL
AS ANY CLAIMS BASED ON PUBLICITY RIGHTS OR INVASION OF PRIVACY. No
responsibility is assumed by Royal Purple for the following: lost, late,
incomplete, stolen, misdirected, illegible, inaccessible, corrupted
or unusable entries; incorrect or inaccurate online or printed
information relating to the Contest (including typographical
errors); any computer, telephone, cable, network, Internet or other
hardware or software malfunctions, interruptions, failures,
connections or availability; or unauthorized human intervention.
10. GENERAL INFORMATION: Any and all disputes in connection with
this Contest will be resolved exclusively in the appropriate courts
in Porter, Texas. Should there be a conflict between the
laws of the State of Texas and any other laws, the conflict
will be resolved in favor of the laws of the State of Texas.
Each entrant waives any and all objections to jurisdiction and
venue and hereby submits to the jurisdiction of those courts. Any
and all lawsuits or other disputes that arise relating to this
Contest must be filed within one (1) year from the date that the
prize in question was awarded. The failure of Royal Purple
to exercise or enforce any right or provision of these Official
Rules shall not constitute a waiver of such right or provision. If
any part of these Official Rules is held by a court of competent
jurisdiction to be invalid or unenforceable, that part will be
enforced to the maximum extent permitted by law, and the remainder
of these Official Rules will remain fully in force. Entry
information provided may or may not be used by Royal
Purple for marketing purposes.

11. RULES REQUEST; WINNERS LIST: For a copy of these Official Rules or for a list of winners, please
send a stamped, self-addressed envelope to Royal Purple, Inc.,
Attn: “Drive Purple 2010 Contest #1” 1 Royal Purple Lane, Porter, TX 77365. Residents of WA and
VT may omit return postage.

12. SPONSOR/ ADMINISTRATOR: The sponsor of this Contest is Royal Purple,
Incorporated, 1 Royal Purple Lane, Porter, TX 77365. The
administrator of this Contest is Royal Purple,
Incorporated, 1 Royal Purple Lane, Porter, TX 77365. © 2010 Royal Purple, Inc.